One of the greatest ways to advertise as well as market your goods and services online, is to go for link exchange. It’s a cost-effective way of managing online advertising and marketing, wherein you form a link bartering system with other websites, to generate more hits from potential customers for your own website.
How To Build A Link Exchange And Make It Work
Here are some simple methods to build a link exchange:
- Create a "Link to Us" page on your website. Other website owners should be able to link their sites to yours through this page. It’ll do you good if you could get creative here and come up with something more refreshing, such as "our partnership" or "link opportunity" to catch the attention of other website owners. This form of linking is reciprocal linking that helps to increase the quality and quantity of your traffic.
- While marketing your website, find ways to post your web address in the right places, so as to enable people to click on it and reach your site. When you use this form of link exchange, your workload is minimized. You only have to make your information, tools, products, etc., accessible to the traffic. It’s a fairly automated process.
- Once you get a lot of traffic coming your way through link exchange, you have to keep thinking of innovative strategies to keep your customers. For this, you have to ensure link popularity for your website.
- Even professional link exchanges can be rendered useless by spamming. Extensive amount of spam emails can indeed do a lot of damage. To reduce chances of spamming, do research on the websites that request link exchange with you. The main idea is that, you should know your niche market and be aware of the related sites with which link building will benefit you. For example, if you’re into selling jewelry, you’d obviously like to link your website to 'accessories' websites, rather than sites that sell books!
- It also good to know the age group of your potential customers, so as to know the various types of websites that they’d be browsing. For example, middle-aged people might be on the look out for websites on insurance, while teenagers might be checking out 'acne' websites. If you know the related websites that your potential customers are likely to visit, you could post your links out there as well.
- Finally, rate websites based on application, design, content, and navigation. Internet advertising and marketing is all about this and more. When you find some websites that are high in this regard, form a link exchange with them.